Instagram has been one of the best tools for small business owners for over five years. And while the features keep getting bigger and better, many creators find that their engagement is declining. When Instagram introduced their non-chronological algorithm several years ago, it caused many brands to lose their reach and become out-of-touch with their audience.
Instagram has amazing benefits, though it can be an overwhelming or dreaded task if you aren’t seeing results. It can be a lot of work to get the ball rolling and to keep the momentum going if you don’t have a simple strategy in place.
So the last thing a creative entrepreneur wants to do is lose all of that hard work by making the algorithm—or their audience—unhappy.
That’s what this January challenge is all about: how to grow a loyal and engaged audience on Instagram and how to keep the platform happy—all without using up hours of your day.
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