6 Strategies for Instagram Success: Gearing up for My Instagram Growth Challenge

Instagram has been one of the best tools for small business owners for over five years. And while the features keep getting bigger and better, many creators find that their engagement is declining. When Instagram introduced their non-chronological algorithm several years ago, it caused many brands to lose their reach and become out-of-touch with their audience.

Instagram has amazing benefits, though it can be an overwhelming or dreaded task if you aren’t seeing results. It can be a lot of work to get the ball rolling and to keep the momentum going if you don’t have a simple strategy in place.

So the last thing a creative entrepreneur wants to do is lose all of that hard work by making the algorithm—or their audience—unhappy.

That’s what this January challenge is all about: how to grow a loyal and engaged audience on Instagram and how to keep the platform happy—all without using up hours of your day.

Marketing, Social Media, InstagramSarah ForestDecember 12, 2020Instagram, Growth, creative entrepreneur Comments

New Tool for Instagram Growth: Marketing and Content Strategy Planner

I am so excited to launch my new social media planner for Instagram. I’ve been working on it for quite some time. I wanted a straightforward tool that would . . .

help with staying on track with Instagram goals
take the guesswork out of posting
make connections that help build a profitable account
grow an audience without frustration
create a clear step-by-step routine with daily actions
save hours and hours each week

Enter the planner!

How to Show up Consistently for Your Audience (because it’s the Key to Online Business Growth)

If I could only give you one tip for growing your business, it would be to show up consistently. Throughout the years of entrepreneurship, I have been convinced more and more that one of the top keys to growth is to simply show up for your audience each day.

Consistency gives you a steady stream of value to share, it demonstrates your expertise, and it shows that you truly care about your followers, thus building a trustworthy brand.

It sounds simple enough, but it isn’t always easy to show up every day. In fact, it’s quite difficult at times. And with all of the behind-the-scenes work that goes into running an online business, it can be easy to prioritize the front-end of your brand—especially for those of us who are on the introverted side of things. (Can anyone else relate?)

However, the audiences have voted, and it’s confirmed that you can’t grow a business without showing up consistently.

So today, I’ve narrowed down 3 easy ways to revolutionize your consistency. These simple things will help you get rid of the road blocks and keep you ahead of the game so you can show up each day and build a loyal and engaged audience.

Branding, Business, Marketing, Planning, Strategy, Goal-SettingSarah ForestAugust 21, 2020creative entrepreneurComment

The Missing Link to Reaching Goals

Goals.

We set them. We plan them. We reach them, too.

Or at least, we hope we do.

Some goals propel our business forward and help us reach new grounds, while others are critical for simply keeping our business above the water.

There’s something thrilling about reaching a goal—especially after working hard for it day after day. The feeling you get when you finally check one off of your list creates a strong sense of accomplishment and a surge of motivation.

But it can be quite discouraging when you find yourself transferring the same unmet goal over to next month’s planner pages, time and time again, to no avail.

“Maybe next month will be different. Maybe I’ll finally check that one off,” we hope, once again.

But when we are stuck in a cycle and struggle to reach our goals, it’s time to try a different approach.

Last January, while thinking deeply on this subject, I had an epiphany. I figured out the secret to reaching goals—or at least the key I had been missing for years.

I realized there were actually two distinct types of goals, and I was completely missing the mindset behind one of them.

It completely transformed the way I think of goals, how I set them, and how I map them out as a creative entrepreneur.

This blog post sheds light on that secret, and I can’t wait to share it with you!

The Top 2 Critical Strategies to Consider when Starting and Growing a Business

video + blog post

There’s so much noise online about what you need to do before you launch a business, but today I’m taking the stand and saying there’s a Top 2.

In fact, if I had known and followed them before I ventured out and launched my first business (a handmade knitwear company), these two strategies alone would have saved me from running around in time-wasting circles, and my business would have taken off much faster.

One of them is a fundamental, yet often unnoted step to ensuring your business doesn't dwindle away from you and fail due to a simple overlook.
The other is a new, growing need I’ve noticed in recent months and is a byproduct of the modern online business era. But I’m not sure how a business can survive in 2019 and onward without implementing this strategy.

While extremely effective, the are both simple methods to follow and only require a bit of creative brainstorming time with you, paper, and a pen.

So here’s what I would say if I could tell every creative entrepreneur only 2 things I wish I did when starting and growing a business . . .

Missed joining this one live? Register for next week’s Ponderstream webinar here.

How to Plan Out the Perfect Quiz for Your Audience

I was featured on the Interact Blog today! Here is the free quiz-planning template that goes along with my post.

While it’s easy to come up with a great concept for a quiz, it’s often difficult to translate that into questions, answers, and results.

This is where implementing an effective planning method comes into play.

I created a Quiz-Planning Template to make it even easier.

Create your quiz right here!

Business, Marketing, Getting StartedSarah ForestFebruary 26, 2019Quiz, creative business Comments

How to Plan 30 Days of Instagram Content

Planning Instagram content 30 days in advance has many benefits.

It allows you to create and prepare everything so you only need to spend a few minutes on Instagram each day.

It helps you to “show up” consistently without Instagram becoming your full-time job.

It saves so much time and lets you create an Instagram routine that works with your busy life.

And, you never again have to stress out about throwing a post together last-minute.

If you’re wishing for a better posting strategy, or if you’re just curious about this whole “planning” thing, you’ve come to the right place. Because today, I’m sharing my simple step-by-step process for intentionally planning 30 days of Instagram content.

How to Build a Quiz to Grow Your Email List

Everyone loves a good quiz. They are interest-peaking, interactive, and often informative.

But quizzes don’t have to be “just for fun;” they can be a great tool for growing an online business, too.

A quiz can offer a solution to the first step of a problem. It can shed light on the value of your products and services. It can be a great opportunity to build trust with your audience and demonstrate your expertise. And a quiz is the perfect way to grow your email list.

I recently created my first quiz for Ponder Trail. I used Interact for the platform and was impressed with how easy it was to use.

I’m excited to show you my step-by-step process for creating a quiz: from brainstorming ideas and implementing strategy—all the way to building it in Interact and embedding it into your website. Here’s how:

My Step-by-Step Process for a Successful Year

It’s that time of year again—when everything feels fresh and new. Goals swirl around our minds with ever-growing excitement about what we hope to accomplish in the new year.

We dream big about our businesses and can’t wait to get started on our latest and greatest ideas.

But without a methodical way to set and reach goals, there isn’t much hope for success.

So today, I’m giving you my step-by-step process to effectively plan for a successful and productive year. This is an in-depth blog post you won’t want to miss.

How I Got a Head-Start on the New Year

I wanted to try something new going into January this year: get a head-start.

The first few weeks of January usually get away from me, and before I know it, I’m halfway through February.

So I brainstormed ways to set myself up for success this year, and I’m happy to announce it’s made a huge difference so far. They are strategies I plan to continue implementing for the rest of the year, and I recommend you try them out, too.

This is what I did:

15 Reasons to Utilize a Newsletter and Email List for Creative Business

The “newsletter” and the “email list” are talked about a lot these days. And it’s no wonder because they come with countless benefits.

Even if you aren’t quite sure what they do or why you need them, you’ve likely come in contact with these tools before. (Ever get emails from your favorite stores?)

But newsletters aren’t just for big, established businesses.

In fact, they’re one of the best tools for creative small businesses and start-ups, too. And the sooner you start building yours, the better off your business will be.

Read on to learn the principles of a newsletter and an email list.

And if you still aren’t convinced or simply haven’t jumped on board, I’m also sharing 15 indisputable reasons to start your newsletter today!

7 Essential Pages Every Website Needs (and the Strategies behind Them)

It’s no secret that every business in 2018 needs a website.

It’s the best place to build your online presence because you own and control your website.

. . . And because you won’t have to worry about changes to algorithms on social media.

While the possibilities are endless for designing and setting up your brand’s website, there are 7 pages in particular that are critical for a successful site.

Keep reading to learn how you can implement these essential pages on your business’s website.

Why and How to Define an Audience for Your Creative Business, Blog, and Social Media

Who is your audience?

It’s perhaps the most important question you will ever answer about your business.

Your audience is the group of people who are ecstatic about your brand and want to buy your products or book your services. They’re your potential customer or clients.

If you want to have a profitable business, you need to reach and connect with them. And every element of your business needs to be designed and intended for that market.

Until you know your audience, you won’t have complete clarity or get the full potential out of the work you put into your business.

You’ll miss opportunities to speak to your potential customers or clients through intentional branding and messaging.

And you’ll likely put time into creating content that isn’t effective.

But once you follow the steps in today’s blog post, you’ll be on your way to building a loyal following for your creative business.

Business, Marketing, Blogging, Social MediaSarah ForestSeptember 11, 2018Blog Pod, Strategy, creative business Comments

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