Exciting Updates to the Ponder Trail Website

If you read my blog post about how I’m changing up my approach to planning out my year, you might know that a big website refresh was on my list for the first half of the year.

As a brand and website designer, I often talk about how it’s important to update your site every year or so to keep things prioritized and relevant, but it had been quite some time since I had switched things up on the Ponder Trail website.

I officially published the site updates last week, and I’m excited to return from my blogging hiatus to walk you through what’s new.

I think you’ll find some of the new content helpful—especially the new free jam-packed resources. Let’s dive in!

Strategy, SquarespaceSarah ForestJune 25, 2021Website, 2021, small business Comments

An Inside Look at the Strategy Behind My Homepage

Last week, I shared a post about the 7 essential pages to include on your website. As I was writing, the content I wanted to share about the strategy behind a homepage kept growing, so I decided to create an in-depth post dedicated just to this one topic.

If you're itching for a look behind the scenes at the thought process and purpose behind an effective homepage, this post is for you!

If you already have a website, or if you're are just getting started with one, I hope you enjoy today's insights as I spill the beans on the strategy behind my homepage.

Business, Squarespace, BrandingSarah ForestSeptember 25, 2018Website, Strategy, Blog Pod, Experience, Design, creative business Comments

7 Essential Pages Every Website Needs (and the Strategies behind Them)

It’s no secret that every business in 2018 needs a website.

It’s the best place to build your online presence because you own and control your website.

. . . And because you won’t have to worry about changes to algorithms on social media.

While the possibilities are endless for designing and setting up your brand’s website, there are 7 pages in particular that are critical for a successful site.

Keep reading to learn how you can implement these essential pages on your business’s website.

10 Reasons to Use Squarespace for Your Website Platform

I’m all about saving time.

As an entrepreneur, there’s always so much to do. From creating content for the blog and website to managing design work, my to-do list is in constant ebb and flow.

I’m sure you can relate, too.

Since my website is the headquarters of my business, it’s essential for me to use an effective platform that keeps things simple.

That’s why Squarespace is my website platform of choice. It’s among my list of top 5 things I couldn’t run my business without, and it’s one of the most effective time-saving tools I use.

Squarespace is simple, streamlined, and straightforward. And it has allowed me to be more intentional and strategic with my business. I recommend it to each of my design clients and to almost every creative entrepreneur I meet.

I’ve been a Squarespace user for over a year now, and here are 10 reasons why I love it.

Squarespace, Website DesignSarah ForestSeptember 7, 2018Blog Pod, Website, creative business Comments

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