Posts in iPhone,Strategy,Motivation,Getting Started,Work from Home,Planning,Motivation Posts tagged Website
Exciting Updates to the Ponder Trail Website

If you read my blog post about how I’m changing up my approach to planning out my year, you might know that a big website refresh was on my list for the first half of the year.

As a brand and website designer, I often talk about how it’s important to update your site every year or so to keep things prioritized and relevant, but it had been quite some time since I had switched things up on the Ponder Trail website.

I officially published the site updates last week, and I’m excited to return from my blogging hiatus to walk you through what’s new.

I think you’ll find some of the new content helpful—especially the new free jam-packed resources. Let’s dive in!

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How I Planned My Subscription Membership Area on My Squarespace Website: Part 1

Last month, I published a post all about Squarespace’s new, long-awaited feature that allows you to create a built-in membership area on your website. It’s called Member Areas, and in my recent blog post, I mentioned how I was using it to build and house the latest addition to Ponder Trail: Treehouse: a brand strategy subscription.

I wanted to create a service that was chalk-full of content and value each month. I structured it to include written and video components to provide education and support, while also including downloads such as graphics, photos, and templates that creative entrepreneurs could use as helpful tools for their businesses.

Rather than being a simple library or gallery of downloads, my new membership area is made up of actionable weekly lessons, with an all-new topic each month. My goal was to create a format that feels part-course and part-service, all while having a self-paced approach for each 30-day span.

I also included a live webinar component so I can answer members’ questions directly and help them work through each step of our current topic.

If you’re looking to create a membership website using Squarespace, this is the post for you. Because today, I’m going to walk you through my exact step-by-step process for how I created my new members-only area on my site.

I’m unpacking my entire method, and I wanted to make it easy for you to work through, so I’ve decided to break it down into a 4-part series.

Today’s step is focused on the planning phase where I’m sharing my strategy and approach for how I came up with my subscription service idea.

In this post, I’m sharing how I created a plan for my signature membership, how I mapped out the details, and how I determined what it would include.

Here’s what I did:

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