What is Branding? And Why it is Important?

These days, branding gets a lot of buzz. However, I still come across many businesses that just don’t seem to grasp the full concept of branding.

I suspect this is the case because branding is a bit difficult to master. It’s an abstract concept made up of many parts and often looks different for every creative company.

But the truth is, branding will either drag your business down or allow it to soar.

So it’s paramount for every entrepreneur to set aside time to delve into forming and refining their brand identity.

Maybe you’re new to learning about branding, or maybe you’ve already covered some bases. Either way, I’m spelling out the nitty gritty of this critical notion to make it easy to understand.

As a brand designer, this is one of my favorite topics to talk about, so I hope you glean some helpful insights from today’s post on branding basics!

Branding, Getting StartedSarah ForestMay 1, 2019creative business Comments

How to Plan Out the Perfect Quiz for Your Audience

I was featured on the Interact Blog today! Here is the free quiz-planning template that goes along with my post.

While it’s easy to come up with a great concept for a quiz, it’s often difficult to translate that into questions, answers, and results.

This is where implementing an effective planning method comes into play.

I created a Quiz-Planning Template to make it even easier.

Create your quiz right here!

Business, Marketing, Getting StartedSarah ForestFebruary 26, 2019Quiz, creative business Comments

How to Plan 30 Days of Instagram Content

Planning Instagram content 30 days in advance has many benefits.

It allows you to create and prepare everything so you only need to spend a few minutes on Instagram each day.

It helps you to “show up” consistently without Instagram becoming your full-time job.

It saves so much time and lets you create an Instagram routine that works with your busy life.

And, you never again have to stress out about throwing a post together last-minute.

If you’re wishing for a better posting strategy, or if you’re just curious about this whole “planning” thing, you’ve come to the right place. Because today, I’m sharing my simple step-by-step process for intentionally planning 30 days of Instagram content.

How to Build a Quiz to Grow Your Email List

Everyone loves a good quiz. They are interest-peaking, interactive, and often informative.

But quizzes don’t have to be “just for fun;” they can be a great tool for growing an online business, too.

A quiz can offer a solution to the first step of a problem. It can shed light on the value of your products and services. It can be a great opportunity to build trust with your audience and demonstrate your expertise. And a quiz is the perfect way to grow your email list.

I recently created my first quiz for Ponder Trail. I used Interact for the platform and was impressed with how easy it was to use.

I’m excited to show you my step-by-step process for creating a quiz: from brainstorming ideas and implementing strategy—all the way to building it in Interact and embedding it into your website. Here’s how:

The latest insights for creative entrepreneurs