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I wanted to try something new going into January this year: get a head-start.
The first few weeks of January usually get away from me, and before I know it, I’m halfway through February.
So I brainstormed ways to set myself up for success this year, and I’m happy to announce it’s made a huge difference so far. They are strategies I plan to continue implementing for the rest of the year, and I recommend you try them out, too.
This is what I did:
Read MoreChasing your business dreams is an adventure. There’re bends in the path, forks in the road, and rocks you might stumble over.
One of the biggest pitfalls is losing the excitement and desire to work hard and pursue those dreams. And unfortunately, it’s often an easy path to find yourself on.
Motivation is what gets you from point A to point B. It’s essential to the success of your business because it sustains you along the trail to your X’s on the map.
Today’s blog post is for the times you experience a lull in your drive for your creative business (or if you just want to give your motivation a boost).
Dive into 10 ways to stay motivated and help you spring into action each day.
Read MoreWho is your audience?
It’s perhaps the most important question you will ever answer about your business.
Your audience is the group of people who are ecstatic about your brand and want to buy your products or book your services. They’re your potential customer or clients.
If you want to have a profitable business, you need to reach and connect with them. And every element of your business needs to be designed and intended for that market.
Until you know your audience, you won’t have complete clarity or get the full potential out of the work you put into your business.
You’ll miss opportunities to speak to your potential customers or clients through intentional branding and messaging.
And you’ll likely put time into creating content that isn’t effective.
But once you follow the steps in today’s blog post, you’ll be on your way to building a loyal following for your creative business.
Read MoreAs creative small business owners, we wear a lot of hats.
From creating new offerings to blogging, marketing, and research, we strive to get the attention of our ideal customer or client.
Once we get their attention, we work hard to show them how our products or services can give them value.
Because we wear so many hats, it’s a game-changer when your business is equipped to carry some of that work for you so you can focus on what’s most important.
A well-designed brand does just that.
It puts the best face forward for your business so you don’t have to work as hard to attract your ideal audience or show your worth.
Not only does it make your business more appealing and professional, but the strategy behind a high-quality brand design creates many advantages.
If you have a creative business, here are 7 powerful benefits of a well-designed brand that no entrepreneur will want to miss.
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