3 Goal Setting Hang-Ups, and Solutions for Each

Setting and reaching a goal consists of 3 main stages:

the part that depends on your time, resources, and tools
the part that relies on your know-how and abilities
the part that counts on you doing the work

These areas each create their own hurdles around achieving goals. Over the years, I’ve struggled with all three of the hang-ups above, and today I’m sharing my best insights on how to overcome them.

With goals, we either tend to overaim with excitement or under-aim with overwhelm. Both often result in feeling stuck. But instead, we need to find the right balance to bust through roadblocks like these.

Good news is, goals are infinitely easier to set and achieve with you are equipped with the right tools in your pocket.

If you are struggling to start or grow your creative business, don’t extinguish your dreams before you have a good run! Give it your best shot with the tips in today’s blog post.

4 Steps to Stop Re-Setting Goals and How to Start Reaching them Instead

Are you making headway on your goals? Are you staying on track? Or do you often find yourself missing the mark and rewriting the same goals at the top of next month’s planner pages . . . again?

In my last post, I talked about the simple missing link to reaching goals, and I explained why many goals always seem to get away from us or feel out of reach.

Today, I’m showing you how to apply that secret so you can finally break the cycle of pushing your goals into the future.

If you tend to rewrite the same to-do list week after week, these 4 simple steps will help you understand and overcome the common struggle that many creative entrepreneurs face: how to actually reach goals.

The Missing Link to Reaching Goals

Goals.

We set them. We plan them. We reach them, too.

Or at least, we hope we do.

Some goals propel our business forward and help us reach new grounds, while others are critical for simply keeping our business above the water.

There’s something thrilling about reaching a goal—especially after working hard for it day after day. The feeling you get when you finally check one off of your list creates a strong sense of accomplishment and a surge of motivation.

But it can be quite discouraging when you find yourself transferring the same unmet goal over to next month’s planner pages, time and time again, to no avail.

“Maybe next month will be different. Maybe I’ll finally check that one off,” we hope, once again.

But when we are stuck in a cycle and struggle to reach our goals, it’s time to try a different approach.

Last January, while thinking deeply on this subject, I had an epiphany. I figured out the secret to reaching goals—or at least the key I had been missing for years.

I realized there were actually two distinct types of goals, and I was completely missing the mindset behind one of them.

It completely transformed the way I think of goals, how I set them, and how I map them out as a creative entrepreneur.

This blog post sheds light on that secret, and I can’t wait to share it with you!

8 Signs of a Quintessential Logo

While your logo is one of many brand elements that make up the visuals of your brand, it has the notable ability to give people the gist of your business.

With just one mark, you have the opportunity to showcase facets of your company that go deeper than just your business name. This is a very powerful assignment.

A compelling logo grabs your audience’s attention, draws them in, and makes it easier for people to remember your brand.

It’s your business’s signature. Your X on the dotted line. And a logo designed with great intention and strategy reflects the care you give to each of your customers and clients.

While this is an area of your brand that can be creative, there are a few helpful guidelines to follow when it comes to an effective and quintessential logo.

Branding, Business, Getting StartedSarah ForestOctober 7, 2019creative entrepreneur Comments

How to Create a Productive and Inspiring Workspace (at Home or in an Office)

What do you love most about a good workspace? For many creative entrepreneurs, it’s natural light, a clutter-free feel, a lack of distractions, and cozy, comfy vibes. These all work together to create an inspirational space that allows us to work productively on our businesses.

Whether you have an entire office at your disposal or a tiny corner in your living room, today I’m sharing 10 simple steps for creating an enjoyable workspace—no matter your setup.

If you want your work zone to feel like a productive retreat you get to return to each day, let this blog post be your guide.

The Worst Website Mistakes (and How to Avoid Them)

In 2019 and beyond, every creative business can benefit from a website, and most already have one set up. However, there are many things that can make a site subpar.

You don’t want your website to be one of the many that fall prey to these rookie mistakes.

Even the smallest error can result in the largest loss—such as deterring potential clients or customers because of a site’s faux pas that’s easily fixed.

I’ve rounded up the most common website errors I’ve spotted in 2019 right here in this post. Give your business an advantage by avoiding these top 11 mishaps.

How I Set, Plan, and Follow Through on My Goals

video + blog post

In my last Ponderstream Episode, I shared my step-by-step process for how I reach my goals. My process includes creating goals, breaking them down into daily actions, and monitoring your progress along the way.

Over the past year, I’ve focused on creating an effective and streamlined goal-planning system that saves time. Setting goals can be an easy place to get hung up on, so I wanted to outline a specific method that I could follow over and over again.

My goal was to be able to incorporate a step-by-step planning system into my routine to eliminate the pitfall of wondering where to start each day or what to work on next.

After over a year of experimenting and refining, I’ve ended up with a simple goal-planning process and created a workbook to go along with it. It’s made such a difference with reaching my goals, so I was excited to share it with you all last week in my livestream.

Essentially, my method for reaching goals is breaking them down all the way into simple to-do tasks that are assigned to each day. This creates a step-by-step plan for staying on track so you can monitor your progress and actually complete the tasks necessary to accomplish your goals.

There are 4 main sections: prepwork and laying the foundation, setting goals, planning them out, and following through. Join me as I walk you through the entire process in detail.

Missed joining this one live? Register for next week’s Ponderstream webinar here.

The Top 2 Critical Strategies to Consider when Starting and Growing a Business

video + blog post

There’s so much noise online about what you need to do before you launch a business, but today I’m taking the stand and saying there’s a Top 2.

In fact, if I had known and followed them before I ventured out and launched my first business (a handmade knitwear company), these two strategies alone would have saved me from running around in time-wasting circles, and my business would have taken off much faster.

One of them is a fundamental, yet often unnoted step to ensuring your business doesn't dwindle away from you and fail due to a simple overlook.
The other is a new, growing need I’ve noticed in recent months and is a byproduct of the modern online business era. But I’m not sure how a business can survive in 2019 and onward without implementing this strategy.

While extremely effective, the are both simple methods to follow and only require a bit of creative brainstorming time with you, paper, and a pen.

So here’s what I would say if I could tell every creative entrepreneur only 2 things I wish I did when starting and growing a business . . .

Missed joining this one live? Register for next week’s Ponderstream webinar here.

Introducing Ponderstream: A Webinar Show for Creative Entrepreneurs

If you’ve spent time browsing my blog archives, you know I love talking about creative entrepreneurship, and I jump at every opportunity I get.

So I am excited to announce my newest resource: Ponderstream!

Each week, I am hosting a live webinar show filled with high-quality content to help you in your business endeavors. I wanted to create this new form of content to transparently share even more insights and strategies with you. I love how easy and enjoyable it is to learn with video, and I can’t wait for you to see what’s in store.

Think of Ponderstream as a video podcast series that you can return to each week for new content, all designed specifically for creative entrepreneurs.

And the best part is, it’s an interactive livestream!

Ponderstream features the in-person feel of live video and a chat feature. So you can take part in the episode, too, by asking questions you have about each week’s topic.

With time dedicated to Q+A towards the end of each livestream, you can come away with personalized tips and ideas for your business each week. (Almost like a mini coaching session.)

I hope to see you there!

Find details for Ponderstream episodes here.

4 Key Areas of Branding a Small Online Business

By now, you’ve probably heard it: a brand is more than just a logo.

As a brand identity designer, I know this first-hand and talk about it often on the blog. A business’s branding is created from building color palettes, pairing fonts, and through compiling an entire style guide—just to mention a few of the visual elements.

However, branding goes even deeper than what the outside of a business looks like. And many of these other critical areas are often neglected and in much disarray.

Branding is more of an abstract concept—like developing a writing style; it’s something that takes quite a bit of unpacking to understand fully because there are so many components and the possibilities are endless.

So I’ve broken the essentials of creating a brand into 4 simple parts to make it easy to digest and implement in any creative business.

Learn the ins and outs of these 4 key elements of branding in today’s crash course.

My Productive Work-from-Home Schedule

Turns out, when I don’t have a schedule to follow, time leaks through my day like a siv.

. . . And I have a hunch I’m not the only one.

When I first began working on Ponder Trail, my mornings started at the early hour of 4:30am. I’d wake up and hit the ground running after my husband headed to work. Those morning hours were golden for being productive and making progress. And it was easy to spend 12 hours getting things done and getting my little company up and running.

Since then, though, our schedule has changed quite a bit.

After shifting to a later, and somewhat unconventional, schedule, it took a while to figure out a routine that was optimal for running my business. It often felt like I couldn’t get anything done or stay focused.

But I took it as a creative challenge, and over the last few months, I’ve been extra determined to create a daily routine that optimizes productivity and is easy to follow.

I’m happy to report that experimentation and persistency were just the ticket: after much determination, time-tracking, and habit-building, I landed on a new daily routine and work schedule that exponents productivity! In fact, it’s been my most effective work schedule to date.

I’ve been fine-tuning it ever since, and today, I’m taking you behind the scenes to see what a typical day of working on Ponder Trail looks like.

Keep reading for a tour of my routine and how I schedule my time.

4 Key Things to Do Each Quarter to Maximize Success

A new quarter is the ideal time to check in with your business to maximize success. I always find quarterly segments to be perfect for finding clarity, setting goals, and staying on track throughout the year.

Their 90-day time span allow for progress to be made and give you ample time to effectively analyze the ins and outs of your business.

It’s all-too easy to drift from your course and lose sight of your brand’s focus, so in today’s blog post, I’m offering some help.

Ensure game-changing progress over the next three months with just four simple things to do at the start of each quarter.

How to Plan Out the Perfect Quiz for Your Audience

I was featured on the Interact Blog today! Here is the free quiz-planning template that goes along with my post.

While it’s easy to come up with a great concept for a quiz, it’s often difficult to translate that into questions, answers, and results.

This is where implementing an effective planning method comes into play.

I created a Quiz-Planning Template to make it even easier.

Create your quiz right here!

Business, Marketing, Getting StartedSarah ForestFebruary 26, 2019Quiz, creative business Comments

Entrepreneur Highlight: Focusing on Client Interaction

You know the people on Instagram you love following along with? That’s Sydney of Elmsett Design. Sydney is an interior designer with a knack for balancing textures and neutrals, and I’m always looking forward to the glimpses she gives of her brand.

Today, she is sharing some insights into running a service-based business.

From some of her best tips on designing a productive workspace, to how she focuses on client interaction to grown her business, this post is an inspirational read for creative entrepreneurs in all fields of work.

She’s the perfect guest to kick-off this year’s Entrepreneur Highlight series, and I’m so glad to have Sydney join me on the Ponder Trail Blog today!

How to Plan 30 Days of Instagram Content

Planning Instagram content 30 days in advance has many benefits.

It allows you to create and prepare everything so you only need to spend a few minutes on Instagram each day.

It helps you to “show up” consistently without Instagram becoming your full-time job.

It saves so much time and lets you create an Instagram routine that works with your busy life.

And, you never again have to stress out about throwing a post together last-minute.

If you’re wishing for a better posting strategy, or if you’re just curious about this whole “planning” thing, you’ve come to the right place. Because today, I’m sharing my simple step-by-step process for intentionally planning 30 days of Instagram content.

How to Build a Quiz to Grow Your Email List

Everyone loves a good quiz. They are interest-peaking, interactive, and often informative.

But quizzes don’t have to be “just for fun;” they can be a great tool for growing an online business, too.

A quiz can offer a solution to the first step of a problem. It can shed light on the value of your products and services. It can be a great opportunity to build trust with your audience and demonstrate your expertise. And a quiz is the perfect way to grow your email list.

I recently created my first quiz for Ponder Trail. I used Interact for the platform and was impressed with how easy it was to use.

I’m excited to show you my step-by-step process for creating a quiz: from brainstorming ideas and implementing strategy—all the way to building it in Interact and embedding it into your website. Here’s how:

My Step-by-Step Process for a Successful Year

It’s that time of year again—when everything feels fresh and new. Goals swirl around our minds with ever-growing excitement about what we hope to accomplish in the new year.

We dream big about our businesses and can’t wait to get started on our latest and greatest ideas.

But without a methodical way to set and reach goals, there isn’t much hope for success.

So today, I’m giving you my step-by-step process to effectively plan for a successful and productive year. This is an in-depth blog post you won’t want to miss.

How I Got a Head-Start on the New Year

I wanted to try something new going into January this year: get a head-start.

The first few weeks of January usually get away from me, and before I know it, I’m halfway through February.

So I brainstormed ways to set myself up for success this year, and I’m happy to announce it’s made a huge difference so far. They are strategies I plan to continue implementing for the rest of the year, and I recommend you try them out, too.

This is what I did:

The latest insights for creative entrepreneurs